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    Pressmeddelanden

    Pressmeddelanden från tillverkare av musikutrustning och instrument

    Nyhetsroboten
    Professional in Middle EastIisalmi, Finland – March 2020.....Genelec –the global leader in professional loudspeakers–has appointed GSL Professional as its new distribution partner in the Middle East,covering the territories of Saudi Arabia, UAE, Qatar, Oman, Kuwait, Bahrain & Iraq.
    Based in Dubai, GSL Professional was established over 20 years ago with the aim ofbringingthe best in professional Audio, Video, Lighting and Control solutions to customersacross the Middle East, and has carved animpressive niche for itself as a regional leader in distributionandgaineda strong reputation for supplying both products and system solutions.

    With a dynamic team of highly experienced professionals and a wealth of combined experience across many markets, GSL Professional offers comprehensive solutions and design support from concept to completion.
    “We are extremely proud to represent Genelecas part of our premium product portfolio for Distribution across the Middle East region.  I am looking forward to building a strong relationshipwith our new partner, and extending Genelec’s businessthrough our extensive channel partner network,” said Adrian Curtis, Managing Director at GSL Professional.
    Arun Kumar, Genelec’sRegional Business Development Managerforthe Middle East, added:
    “So  much  of  our  global  business  now  is  based  around  providing  complete loudspeakersolutions, whether  the  customer  is  a  music  studio,  broadcast  facility  or  installation  project.That  requires distributorswith  a  highly  developed  commercial  and  technical  understanding  of  our  range,  and  we can’t imagine a better qualified regional partnerthan Adrian and his GSL Professional team.”
    For more information please contact marketing@gslprofessional.com
    Useful links:
    www.genelec.com
    www.gslprofessional.com

    Nyhetsroboten
    Nationwide training and certification program offers intensive audio training classes
    Introduced in February with its first classes in Van Nuys, California, Allen & Heath Academy offers attendees formal training spreading across a broad range of Allen & Heath products as well as live sound practices in general. Presented by Allen & Heath USA in cooperation with its regional network of independent sales representatives all across the country, the workshops are based around in-person academy training as well as online testing, all of which lead to official certification and AVIXA CTS RUs.
    We’ve intentionally given this program some real depth in terms of its size, scope, and content,  Allen & Heath USA Marketing Manager Jeff Hawley said. “It’s all part of our company efforts to advance the entire industry’s knowledge base not only on dLive and our other trendsetting products, but on new ways of thinking about workflow and networked systems in general.”
    Skilled audio professionals and legendary touring sound veterans are leading dozens of academy sessions that have already attracted hundreds of attendees this season. Notable among the group is featured presenter Michael Bangs, whose 20+ year career includes experiences as a monitor engineer and production manager for A-list acts including Aerosmith, Eric Clapton, Katy Perry, Tom Petty, Kid Rock, and Lynyrd Skynyrd. An early advocate of live digital mixing, Bangs assisted a multitude of others in making the transition from analog in the early 2000s. A pioneer in surfaceless mixing that naturally gravitated to Allen & Heath, he built a close relationship with the manufacturer and ultimately joined the company to provide support to those on the road using dLive mixing systems.

    “Being part of the Allen & Heath Academy offers me the unique opportunity to meet and work with some of the brightest engineers in our industry,” Bangs said, commenting upon his role within the training initiative. “We have a lot to offer everyone with these classes beyond simple certification—this is a chance for anyone who’s serious about their work and career to truly expand their skills, learn new techniques, and strike a creative spark within themselves and among their peers.”
    Beyond touring FOH and monitor engineers, consultants, integrators, house of worship production team members, and those within the rental community, all stand to gain by enrolling for academy sessions. Most sessions are free to attend. To obtain Allen & Heath Academy dates and locations as well as all other
    Registration details here

    Nyhetsroboten
    March 9th, 2020 – (Port Jefferson, NY) –  Building on the success of the 12" and 8" Blues King tube amps, Supro rolls out a new, 5-Watt, 10" model, with on-board spring reverb, switchable FET boost and Fat Drive circuits. The Blues King 10 delivers the authentic 6V6-powered tube-amp tone of the Chicago-made Supro combos from the 1950s. The Class-A power amp found in the Blues King 10 provides all the natural compression and touch-sensitive headroom that have made these vintage “single-ended” combos a go-to solution for studio recording since the early days of Rock and Roll.
    Supro Blues King 10 Demo by Matt Smith
    In addition to the traditional 12AX7 tube preamp in the Blues King 10, a BOOST function can also be switched into the signal path for an extra push. When even more gain is desired, the Blues King 10 offers a FAT DRIVE mode with a freshly designed CMOS tube emulator circuit that will send your tone soaring over the top with additional distortion and sustain. 2-band EQ and Master Volume controls join the footswitchable BOOST and DRIVE functions to help tailor the amp’s sound for gigging, recording and home practice.
    Supro Blues King 10 Official Demo by Rick Devita
    The 1810R Blues King features a custom-made genuine analog spring reverb and a line output located before the master volume for direct recording or slaving to another amp. The vintage-inspired poplar wood cabinetry is based on the mid-50’s Comet model and comes loaded with a BK10 speaker. This custom-made 10” driver was specifically designed to capture the magic of the original field-coil speakers used in the earliest American tube amps.
    FEATURES
    5-watt 1×10” tube combo Footswitchable boost and gain Analog spring reverb ¼” line output FET Boost FAT Drive Class-A tube power amp Custom Supro BK10 speaker 1x 12AX7 preamp tube 1x 6V6 power tube
    The Blues King 10 is now shipping to dealers worldwide, and retails for $499.
    Read more here


    Nyhetsroboten
    Soundcharts now launches in Scandinavia with the implementation of a Customer Success and Sales Team to help fuel the users' growth in the region. The leading platform, that aggregates airplay, audience and streaming data covering over 3M artists expands towards music professionals in Denmark, Sweden, Norway, and Finland.
    For any music business professional, data analysis has proven a must-have for sustainable decision making. Until now there has not been a proven system that works across labels and for all artists over the globe, regardless of size or reputation, which also gives great opportunities to catch what is coming. Soundcharts aims to offer that, with its' all-in-one global solution.

    "After my ten years with Universal France I saw a clear gap in the market for just what I wanted to provide” says David Weiszfeld, founder of Soundcharts. “For us now approaching Scandinavia is an important step. No region has proven stronger capabilities regarding commercial and creative success over the years, so we wanted to have all things in place before making this move. We can now provide a Sales and Support Team that holds the quality we want to stand for, in all aspects of our service."
     
    About Soundcharts
    Launched in 2016, Soundcharts is the leading global market intelligence platform for the Music Industry. Soundcharts is a music analytics platform providing global, real-time insights on artists’ performance and market trends; monitoring data at scale on radio airplay, digital music services, key social media, and media mentions.
    Soundcharts is the only platform to track digital platforms and airplay globally in real-time, providing unique 360° insights on any artist. The company monitors 1,800+ radios in 69 countries, 9,000+ charts, +2.5M playlists, +3M artists and millions of websites covering more than three years of history.
    https://soundcharts.com/scandinavia
     
    For more information, please contact:
    Urban Kindhult
    urban@soundcharts.com
    +46 730 42 42 11

    Nyhetsroboten
    March 5, 2020 - IK Multimedia's iRig® Pro Duo I/O, an ultra-compact, 2-channel audio/MIDI interface that enables high quality music and audio recording on the go, is now available. It's a highly portable mobile interface for use with iPhone, iPad, Android devices, Mac and Windows, and it now offers greater universal compatibility with the inclusion of dedicated ASIO drivers that deliver low latency performance for Windows users.

    iRig Pro Duo I/O is a sequel to IK's well-known iRig Pro Duo, and like its predecessor, was designed for musicians, podcasters and other content creators. It can accommodate a variety of input sources including microphones, MIDI controllers, line-level and high-impedance instruments such as guitars, basses and keyboards, and more. It also offers full MIDI capabilities.
    New features include updated mic preamps with increased gain, an included USB-C cable to connect with the latest devices, and refined volume controls with level indicators for more convenient workflow. In addition, a new rubberised finish offers protection from the rigours of the road.

    Recording capabilities
    Two analog combo inputs (¼"/XLR) enable connection and simultaneous recording with any combination of dynamic and condenser microphones and instruments (line level or Hi-Z). They are complemented by Class-A preamps, adjustable gain and true 48V phantom power. Individual channel input gain controls let users dial in the perfect amount of input signal for their recording.
    iRig Pro Duo I/O can also be used as a MIDI interface via MIDI IN/OUT connectors and included breakout cables. Additional connections include two balanced ¼" outputs and headphone output.
    A direct monitor switch provides latency-free monitoring of direct incoming signals for use with video or streaming apps. Users can also monitor the processed signal returning from their device when recording music or using audio processing apps.

    Out-of-the-box performance
    iRig Pro Duo I/O runs on USB bus power or 2 AA batteries (or optional PSU), and includes Lightning, USB-A and USB-C cables to work with any device right out of the box.
    Although compatible with any app designed for high-quality digital audio input for recording or creation, iRig Pro Duo I/O comes with free access to over $/€500 of IK software, apps, and in-app material, making it an all-in-one package with everything needed to record, edit, and share great music, podcasts, interviews and more.
    Pricing and availability
    iRig Pro DUO I/O is available for $/€199.99* from the IK Multimedia online store and from IK authorized dealers worldwide.
    * All prices excluding taxes
    For more information, please visit www.ikmultimedia.com/irigproduoio
    To see iRig Pro Duo I/O in action, visit: www.ikmultimedia.com/irigproduoio/video
    (VIDEO) iRig Pro Duo I/O - Make the world your studio

    Nyhetsroboten
    Linköping, Sweden, February 21st, 2020. A highly versatile mojo machine, capable of replacing multiple plug-ins in a chain – EQ, distortion, transient designer, you name it – the Chandler Limited® Germanium Compressor is so much more than gain reduction. Engineered with an ear for music before mathematics, this is a trusty companion for producers, recording engineers, and creative musicians of all kinds.
    This is a meticulous model of the Chandler Limited® hardware, tested in our lab to ensure it performs like the hardware does, for the same excellent sound quality and inspiring vibe.
    The Germanium Compressor’s unique character comes from a blend of several innovative approaches. The ratio settings are tuned by ear rather than arithmetic. The dial takes you from less to more rather than fixing on especially precise numerical values. And what does it matter as long as it sounds fantastic? Knee settings are similarly artistic, named as they are after the different combinations of diodes which achieve each color of curve.

    With a FET gain reduction element, the Germanium is capable of fast and heavily-saturating compression. So there’s a choice of clean or dirty compression, toggling between modes which compensate to varying degrees for the harmonic excitement naturally brought about by the unit. It’s never transparent, but you have a lot of control over Total Harmonic Distortion (THD) in this compressor.
    You also have control over the speed of operation – the attack and release times can be combined to extremely musical effect. Ease off on the attack and the Germanium Compressor becomes a punchy powerhouse for drums. Slow down the release and creamy, smooth tones can be introduced to vocals or bass. Acoustic guitar can be brightened and tightened, or rock axe heated and seated in a dense mix.
    The Germanium in software lets the user take advantage of exclusive features: Mid/Side Processing and External Sidechain allow you to make better-sounding mixes than ever before.
    And every track this thing touches will benefit from the drive and feedback on output – this is the real secret sauce. A gain circuit which can gently caress a signal as easily as it can sizzle and sear it into submission.
    All the character, the musicality, the fun of the original hardware Germanium Compressor from Chandler Limited® is right here. Whatever flavor of music you’re making, add this sound to the recipe.
    Softube homepage

    Nyhetsroboten
    Baton Rouge, Louisiana—February 2020… PreSonus® has released its Ecosystem 3.0 update for StudioLive® Series III ecosystem products. An early adopter of AVB, PreSonus continues to be on the cutting edge of advancing reliable, consistent network performance while moving closer to full interoperability with other leaders in AVB development.
    The newest update builds on many of the advantages that make AVB the most robust audio network option for pro audio. Among the many improvements, this update strengthens PreSonus Ecosystem device connection and stream routing to create the most configurable audio networking environment in its class. PreSonus AVB Ecosystem networks can be configured in complex star and ring configurations that include dozens of StudioLive mixers, NSB stage boxes, SW5E switches, and EarMix 16M personal monitor mixers. With the newly added AVB Auto-connect, any PreSonus AVB Ecosystem device will reconnect its stream routing after being power cycled or temporarily disconnected from the network making it extremely reliable in complex installations or touring rigs.

    As PreSonus looks to the future of AVB, its engineering team continues to work closely with other members of the Avnu Alliance to further the advancement of AVB implementation and interoperability. The Ecosystem 3.0 release strengthens PreSonus’ commitment to providing fast, reliable audio networking for the StudioLive Series III AVB Ecosystem of products.
    In addition to an update to Universal Control to support the Ecosystem 3.0 release, the following products require firmware updates for full compatibility and improved network performance: StudioLive Series III mixers (64S, 32S, 32SX, 32SC, 32, 24, 16, 32R, 24R, and 16R), NSB stage boxes (NSB 16.8, NSB 8.8), EarMix 16M personal monitor mixer, and SW5E AVB switch.
    It is highly recommended that all StudioLive Series III Ecosystem customers take advantage of this free update. The new Ecosystem 3.0 firmware is available to registered StudioLive Series III Ecosystem product owners in their My PreSonus account at my.presonus.com.

    Nyhetsroboten
    Neu-Anspach – 26 February 2020 – in light of recent developments in the COVID-19 virus, the Adam Hall Group has decided not to participate in this year's Prolight + Sound (31 March – 3 April 2020) in Frankfurt am Main. In doing so, the event technology provider based in Neu-Anspach, Hessen, is following the most recent preventive recommendations from the health authorities for responsible protection of employees, partners and trade show visitors. Instead, the Adam Hall Group will present numerous innovations from its extensive event technology range in a livestream on 31 March 2020 on the company website.
    "We have been an integral part of the music trade show Prolight + Sound for 38 years. Every year we look forward to meeting our partners and customers in Frankfurt am Main and being able to present our latest innovations. But an entertainment trade show needs a certain sense of fun that is so essential to our industry as a whole. Ongoing concerns and precautionary measures associated with the COVID-19 virus mean that this light-heartedness isn't possible in light of the latest developments. We have made this difficult decision because we attach great importance to the safety and well-being of our employees, business partners and end user as well as media partners," says Alexander Pietschmann, CEO of the Adam Hall Group.
    The livestream with all product highlights from the brands Cameo, LD Systems, Gravity, Defender and Palmer will start on 31 March 2020 at 10:00 am CET at www.adamhall.com/virtualtradeshow
    #VirtualTradeshow #PLS2020 #ExperienceEventTech #ProAudio #ProLighting #EventTech #adamhallgroup



    Further information:
    adamhall.com / Blog: event.tech

    cameolight.com

    ld-systems.com

    gravitystands.com

    palmer-germany.com

    defender-protects.com

    Nyhetsroboten
    We're delighted to introduce Model:Cycles, the six track FM based groovebox that brings exploring into the heart of sound sculpting.
    With six unique Machines in one lightweight unit, you can effortlessly mold rhythm and melody across the digital spectrum using instant, tactile controls. Scale angles dense and jagged, glide over plains vast and fluid, or sink into mists of dissonance.

    Define the formless
    The six Machines of the digital FM engine are exclusive to Model:Cycles, covering both percussive and melodic synths, allowing you to make full, varied compositions. The four core Synth Controls put the tools of sound sculpting right in front of you, altering the behavior of each Machine differently and letting you push them to the limit. Every sound has a start, where will you take it?
    Dedicated × 12
    Dedicated knobs let you twist each Machine far and wide with wild, unexpected results waiting to be discovered. Use Control All to heave a parameter to the extreme and back again across every track. Elektron’s powerful sequencer gives you the freedom to record live or program the sounds and parameters of your composition one step at a time.
    Light weight, heavy sound
    Whether you use it as a versatile live instrument or groovebox on the go to pick up and craft full-blown compositions away from your studio, exploration has rarely felt so convenient and unimpeded.
    The Machines
    Model:Cycles continues our deep affection for FM synthesis. Six different Machines: Kick, Snare, Metal, Perc, Tone, and Chord, come together to give us a sound engine rich in the DNA of Elektron greatness, but reimagined in its own distinctive way.
    The Synth Controls
    Each Machine is a unique mapping of the engine, and can be explored using four core synth controls – Color, Shape, Sweep, and Contour. Turning one of these knobs changes several, under-the-hood, parameters at once, allowing the machines to be tweaked both effortlessly and immensely.
    Model:Cycles specifications
    Synth voice features
    6 × FM-based Machines 1 × Assignable LFO per track 1 × Assignable velocity modulation per track Storage space for up to 60,000 presets  Sequencer
    6 × Audio tracks (all of which may be used as MIDI tracks as well) Elektron sequencer with up to 64 steps Unique length and scale settings per track Parameter locks Micro timing Trig conditions Assignable retrig Real-time or grid recording of notes and parameters 96 × Projects 96 × Patterns per Project Send & master effects
    Delay and reverb send FX Hardware
    6 × Velocity sensitive pads Class compliant USB audio 2.0 1 × 1/4” stereo headphone jack 2 × 1/4” impedance balanced audio out jacks 1 × Hi-speed USB 2.0 Micro B port 3.5 mm dual polarity TRS MIDI In, Out/Thru jacks 128 × 64 pixel LCD screen 48 kHz, 24-bit D/A converters Hi-speed USB 2.0 Micro B port Power inlet: Center positive 3.5 × 1.35 mm barrel jack, 5 V DC, 1 A Included in the box
    Power Supply PSU-4 Micro USB Cable USB-2 2 × MIDI adapter (5-pin DIN to 3.5mm TRS minijack) Dimensions
    W 270 × D 180 × H 39 mm (10.7” × 7.1” × 1.6”) (including knobs and feet) Weight: approximately 0.80 kg (1.8 lbs) Pricing & availability
    Model:Cycles is now available to purchase from the Elektron website or from retailers carrying the Elektron range of products. Pricing is 299 USD.
    Read more here
    Come see Model:Cycles at Elektron Studios Berlin. Keep an eye out for upcoming events.
    Meet Model:Cycles on YouTube.
    Listen to sound examples from Model:Cycles on SoundCloud.
    More info at Elektron.se

    Nyhetsroboten
    Baton Rouge, Louisiana—February 2020… Once upon a time, there was a family of Eris who lived at PreSonus down on the Louisiana bayou. There was a great big Eris named E8 XT; a middle-sized Eris named E7 XT, who just recently joined the family; and the cher petite  E5 XT. The Eris family also had two sets of nearly identical twins: Eris E4.5 and E4.5 BT and Eris E3.5 and E3.5 BT. (The Eris family included two cousins, E44 and E66, but that’s a story for another night.) Over the years, the Eris family became very popular on the bayou and far beyond, and for good reasons.
    Eris E8 XT is very powerful indeed, and his 8-inch woven composite woofer and large size results in a deep rich voice that reaches all the way down to 35 Hz. His voice is best appreciated in a moderately large studio space for those that appreciate a big bass sound. Eris E5 XT, with his 5-inch woofer, sounds great in smaller spaces, such as bedroom studios, but his voice doesn’t reach as low as the mighty E8 XT, and he might be too small to fill large studio spaces.
    The newest member of the family, Eris E7 XT, is just right for moderate-size and some mid-large studio spaces. With her 7-inch woofer and 1.25-inch silk dome tweeter, E7 XT’s voice is significantly more powerful and richer than that of the smaller Eris family members, though not quite as deep as the E8 XT’s. Featuring the same 140W of Class AB biamped power as the E8 XT, the E7 XT can deliver tight, focused bass down to 42 Hz despite her compact form factor. And just like the E8 XT and E5 XT, Eris E7 XT is equipped with PreSonus’ custom Elliptically Boundary Modeled waveguide, which enables her to be clearly and accurately heard across a wide 100 degree “sweet spot” with a focused 60˚ in the vertical to minimize desk reflections and maximize performance.
    Whether singing at the top in her range or hitting the low notes, Eris E7 XT always delivers the truth. If you need to bring an instrument up or down in a mix or your EQ’ing is off, she’ll let you know. Like the E8 XT and E5 XT, she is extremely flexible, offering acoustic tuning controls that enable you to adapt her voice to the room’s response and to placement close to walls or corners, and she accepts input via XLR, TRS, and RCA connections.
    Eris E7 XT is available now at your favorite PreSonus dealer at an expected U.S. street price of $229.95 each.
    For more information, please visit www.presonus.com/products/Eris-E7-XT.


    Nyhetsroboten
    Cambridge, UK: February 25th 2020: Prism Sound, part of the Audio Squadron collaboration, has appointed Vintage Sound as its distributor in Thailand, Laos, Cambodia and Vietnam. They will be responsible for the company’s full range of audio products including its award-winning Dream Ada8xr convertor plus it’s Titan, Atlas, and Lyra interfaces. The new partnership streamlines Prism Sound’s supply chain in these countries, ensuring locally available stock, service and support facilities for customers and dealers.
    Vintage Sound’s mission is ‘Better Sound’. The Bangkok based company, has been meeting the creative needs of musicians and sound recorders in the region since 2002. The company’s philosophy of stocking the finest equipment combined with a team of highly experienced technicians offering excellent customer service, makes it the perfect fit for Prism Sound products
    From Left to Right: Bill Puengrusme (Vintage Sound), Mark Evans (Prism Sound), Belle Puengrusme (Vintage Sound)
    Vintage Sound co-owner, Belle Puengrusme commented, ‘Prism Sounds customer list is a who’s who of the audio industry, so we’re delighted to welcome this iconic and world class brand into our portfolio. It’s important to us to uphold the values of the Prism Sound and demonstrate the commitment to new and future customers through outstanding customer service and support. This new relationship cements Prism Sound and Vintage Studios long term commitment to this region.’
    Mark Evans, Sales Director at Prism Sound said ‘We are very excited to be working with Vintage Sound, a company that is very well established and respected in Thailand and the surrounding area. Their ability to provide excellent local service and support is of paramount importance to us as we believe in putting our customers’ needs first.’  
    To find out more about Prism Sound and its products please go to https://www.prismsound.com/

    Nyhetsroboten
    SQ-5 console and GX4816 audio expander connect with performing legends
    Picture this, if you will: Frank Sinatra, Dean Martin, Sammy Davis Jr., Marilyn Monroe, and Bob Hope all performing onstage in a one-night only show. This could only happen at the Sands or somewhere else on the Las Vegas Strip of the late ‘50s, right? No, try a rodeo arena in Colorado, where The Ultimate USO Show made a stop not long ago at the Estes Park Fairgrounds and Events Center. Showcased by Rat Pack Events and Cal Neva Entertainment, the living tribute came to life using an Allen & Heath SQ-5 mixer and GX4816 stage box.
    "I was basically a one-man band when it came to running this show’s audio,” notes Neal Johnson, who took a break from his usual duties as a systems designer in the Denver office of Clearwing Productions to manage the task. “To compound matters, shortly after I arrived I was informed that horses were going to be traveling through my cable path at times, and I couldn’t bury my lines. It’s a good thing I had the SQ-5, because all I had to do was disconnect a single Cat5 cable, then plug it back in once they had passed. I didn’t have to worry about not having enough manpower to deal with restoring cumbersome patching each time.”
    The SQ-5 was provided by allies to the cause Dean Hinton and Travis Stefl from Louisville, Colorado-based Pro Tech Marketing. With 14 inputs coming from the stage for star vocals and The Ron Davis Big Band, Johnson managed four monitor mixes with the SQ-5 as well.
    “I used virtually every feature the desk had,” he explains. “Its peak/RMS compressor, four-band parametric EQ, a raft of vintage outboard hardware emulations, gated reverbs, and delays from the RackExtra FX package it is equipped with right out of the box. Filling the outdoor dimensions of the space properly would have been difficult without all those tools at my disposal.” Confined to a working area in the grandstands no bigger than the compact SQ-5 itself, Johnson utilized Allen & Heath’s SQ MixPad app to access the console remotely while dialing-in the wedge monitors onstage.
    “Even working alone I nailed it all pretty quickly,” he adds. “It’s much easier when you can stand right next to the performers and ask them what they want to hear. I initially thought I was bringing more console than I needed. But if I ever find myself in a situation like this again, I won’t leave home without it.”
    Read more here

    Nyhetsroboten
    PRAGUE, CZECH REPUBLIC: newly-founded federation United Plugins is proud to announce availability of the seventh plugin release to its collective name (since launching last year) with FirePresser — founding independent developer FireSonic’s fresh take on compression as an advanced serial multi-compressor plugin suitable for every situation where compression is needed — as of February 25…
    As any serious mix and/or recording engineer worth their salt should surely know, natural yet powerful sounding compression can be achieved by using multiple hardware compressors in series — several compressor plugins positioned as DAW (Digital Audio Workstation) track inserts will do the trick, too. Today, however, there is no need necessarily to go to such extreme lengths to achieve this, thanks to the timely introduction of FirePresser.
    For every situation where compression is needed, FirePresser — FireSonic’s third plugin release in close collaboration with United Plugins — provides easy access to exacting emulations of four iconic analogue compressors, clearly labelled (left to right) as VARIMU (coloured green), STRESS (coloured red), DB160 (coloured blue), and 76 (coloured yellow) in an uncomplicated user interface that allows all of them to be blended with the greatest of ease, letting lush analogue- sounding compression weave its musical magic upon any source material in next to no time at all. Anyone at all familiar with the iconic analogue compressors being emulated by FirePresser will readily recognise their corresponding compression characteristics.
    Firepresser
    Verbumsshot
    Firemaster
    Hyperspace
    Firecobra
    Royal Compressor

    Front Daw
    Clearly, though, there’s a whole lot more to the superficially-straightforward FirePresser than executing exacting emulations alone. Ultimately, users can quickly rearrange the order of those compressors with simple drag and drop movements. Meanwhile, FirePresser’s so-called Rainbow Pad provides further control over the amount of presence each compressor in the chain as arranged is having, helpfully reflected visually by blending their associated primary colours on screen. But better still, drag just one parameter to simultaneously control all four compressors and achieve the best results — speedy, simple, and smart!
    Though the overall effect of FirePresser is instant, some skilled users might choose to work with the DETECTOR controls, connecting them to the advanced features of all engaged compressors at the same time. That said, FirePresser’s overall effect can be also accentuated by dialling in the TURBO knob to squash sounds further still, seasoned by pleasing analogue saturation.
    Fortunately, FirePresser comes preloaded with a lot of professionally-programmed presets, perfect for tackling almost any studio scenario. Saying that, then, for most users it’s simply a case of loading a preset and adjusting the DRY / WET knob to always achieve fantastic-sounding results. As an advanced serial multi- compressor plugin suitable for every situation where compression is needed, FirePresser is both a real time-saver and a no-brainer — perfectly priced to go (forth and multiply in most major DAWs on macOS and Windows, using internal 64-bit audio processing handling any sample rates up to 192kHz and beyond)!
    FireSonic’s FirePresser is available to purchase for a time-limited introductory promo price of €59.00 EUR ($66.00 USD) until March 10, 2020 — rising thereafter to €99.00 EUR ($110.00 USD) — as an AAX-, AU-, and VST-compatible audio plug-in directly from United Plugins here: https://unitedplugins.com/FirePresser/ (Note that a 15-day, fully-functional trial version for macOS and Windows can be downloaded for free.)
    Watching United Plugins’ tantalising teaser video for FirePresser here:
     

    Nyhetsroboten
    Newport News, VA—Like many houses of worship, the Calvary Chapel didn't start out as a large congregation, it worked its way into becoming one. Having revitalized a site that was once a shopping center, today the church has seating for 1400 in its main sanctuary, a 600-capacity fellowship hall, and a vibrant youth ministry. Allen & Heath components including a dLive C3500, multiple SQ-5, and ME-1 mixing systems spread out across the entire campus, fulfilling the needs of audio events large and small.
    “By design, Allen & Heath mixing systems are truly multifaceted within this application,” explains Bart Cardea of Providential Integration Concepts, the Chesapeake, Virginia-based firm tasked with developing the church’s audio blueprint. “Throughout the construction phases of its campus, the church held to a conviction that high-quality audio was something that should serve every worship space, not just the main sanctuary. When it came to the controlling end of that equation, high channel count flexibility was a very real necessity, not just an abstract concept.”

    With installation of the Providential Integration Concepts design managed by Matt Stairs of Sunset Sound of Virginia Beach, audio signals route via Dante throughout the plan. The church’s dLive C3500 control surface stands at front of house in the sanctuary, joined by a DM64 MixRack at the stage, which often hosts major faith-based musicians from around the country. The first of three SQ-5 mixers on-campus handles the sanctuary monitor mix, while the second and third are respectively deployed in the fellowship hall and youth room. A total of eight ME-1 personal mixers reside on the sanctuary stage, used for both regular services and visiting performers.
    “If anything,” says Calvary Chapel technical director Tony Lewis, “Allen & Heath has allowed us to expand at our own pace, growing into a future where we always can accommodate a larger sonic vision. From the speed of our workflow to our ability to configure these systems in a fashion that suits the working style of any of our own staff members and visiting engineers, there isn’t seemingly anything within our audio chain that hasn’t improved. We have pristine 96kHz performance. Countless compliments come our way from guest artists and engineers on the lack of coloration, and how easy it is to dial-in their sound to levels they usually only obtain in a studio setting.”
    More information here

    Nyhetsroboten
    February 20, 2020 - IK Multimedia announces the immediate availability of T-RackS Sunset Sound Studio Reverb, the newest effect plug-in within their industry-standard T-RackS® 5 mixing and mastering software line. It brings the unique acoustic ambience and other iconic audio characteristics of Los Angeles' legendary Sunset Sound recording facility to musicians everywhere, and is suitable for use both as an individual plug-in and inside T-RackS 5. Using a combination of IK's unique Volumetric Response Modeling (VRM™) technology and advanced physical modelling to recreate Sunset Sound's custom consoles, T-RackS Sunset Sound Studio Reverb offers a powerful sonic experience that lets users add a distinct sound from many hit songs recorded at Sunset Sound to their tracks as if they were at the studio themselves.

    IK worked in collaboration with current studio owner Paul Camarata, multi-GRAMMY® Award-winning producer/engineer Ross Hogarth (Van Halen, Doobie Brothers) and many of Sunset Sound's engineers to give recording engineers unprecedented access to the ambient sound and vibe of the studios in this landmark facility, where a who's who of music has recorded for 60 years, including the Doors, the Rolling Stones, Janis Joplin, Joe Cocker, Led Zeppelin, Van Halen, Prince, Aretha Franklin, Rage Against The Machine, Audioslave, the Red Hot Chili Peppers and countless others. Decades of session sheets were studied at the studio to recreate specific mic positions and placement used on countless hits, with a high level of collaboration between IK and the studio to achieve accuracy and realism when emulating these distinct sounds in software.
    Iconic consoles and deep authenticity
    This new plug-in carefully captures each space, recorded using Sunset Sound's high-end mic collection, to deliver not just the acoustics but also the unique vibe of the space. IK recreated them using its unique Volumetric Response Modeling (VRM™), an advanced hybrid convolution technique, to deliver the highest-quality reverb effects possible and ensure the results of T-RackS's processing were virtually indistinguishable from recordings made in the real rooms.
    IK also used its award-winning physical modelling techniques to recreate each studio's vintage customized consoles (an API-based Sunset Sound custom, a Class-A-Discrete Neve® 8880 and an API/DeMedio® Sunset Sound Custom), preamplifier and signal path, to add the perfect harmonic elements and sonic signature. All together, this results in a faithful studio quality reverb that adds a very special warmth and tone while also offering the same signature ambient sound as the timeless records that were recorded at the studio for decades by top artists and bands. All of this is complemented by an array of flexible control options for further tone shaping.
    Studio owner Paul Camarata notes, "For 60 years, the sound of our studios has been heard on hit records around the world. Now, we're proud to be working with IK Multimedia to bring our famed sound to everyone's recordings. Sunset Sound Studio Reverb really nails the essence of our distinct character."
    A wide variety of reverbs
    Users can select from among the various vintage reverb options accessible from each of the three studios found in the facility, including an Echoplate® and EMT® 140 plate reverb, and an AKG® BX-20E spring reverb.
    The choices are:
    Live Room: Studio 1, Studio 2 or Studio 3 Iso Booth: Studio 1, Studio 2 or Studio 3 3 Live Echo Chambers from Studio 1, Studio 2 or Studio 3 2 Different Plate reverbs and 1 Spring Reverb In the control room
    An intuitive GUI provides a realistic experience, offering information and insights about each particular room, as well as additional controls to help users shape the sound to suit their tastes.
    The additional controls include:
    Adjustable decay time and pre-delay High-pass and low-pass filters Low and high shelving EQs Stereo image width Wet/dry mix Plus famous mic position options in studio 2, dampening options, and more Flexible use
    Like all T-RackS single modules, Sunset Sound Studio Reverb can be used as an individual plug-in within any recording software, or inside the T-RackS 5 shell for even faster workflow both as a plug-in or stand-alone mastering software.
    Try before you buy
    Like all T-RackS series processors, customers are able to try T-RackS Sunset Sound Studio Reverb before purchase via T-RackS Custom Shop. T-RackS CS is a free download offering a high-quality analogue-modelled EQ plus metering section, available as both plug-in and stand-alone software. The Custom Shop also lets users try out T-RackS Sunset Sound Studio Reverb or any of the other 44 processors in the T-RackS line, for a full 14 days, and can be found at www.ikmultimedia.com/trcs
    About T-RackS
    T-RackS 5 is the latest version of IK's industry standard mixing and mastering software workstation that has been used on countless albums by top engineers for more than 20 years. This powerful modular system offers maximum versatility via 43 high-quality processors (EQs, limiters, compressors, etc) that can be used in parallel or series, in a variety of working environments. In total, T-RackS 5 offers everything needed to professionally treat and finalize audio from raw mixes to a perfect finished product. For even more professional results, each version of T-RackS 5 also offers free downloadable signature presets from some of the industry's top engineers.
    About Sunset Sound Studio
    Sunset Sound was opened in 1958 by Tutti Camarata, then director of recording for Disney Studios, and initially handled in-house work for Disney, recording movies like Mary Poppins and 101 Dalmatians. In 1962, Sunset Sound opened to external clients, and soon expanded to a 3-studio complex, welcoming artists like The Doors, Joe Cocker, the Rolling Stones, Led Zeppelin, Van Halen, Prince and countless more. Now owned and operated by Paul Camarata, Tutti's son, Sunset Sound continues to welcome world-class artists to its iconic rooms. All three original rooms remain in operation, and with their custom acoustics and consoles, fully equipped echo chambers and comprehensive mic lockers, Sunset Sound remains a dream destination for musicians.
    Pricing and availability
    Sunset Sound Studio Reverb for T-RackS 5 is available from the IK Custom Shop, the IK Multimedia online store and from IK authorized dealers worldwide for a special introductory price of €/$149.99* until March 31, 2020 (regular pricing will be €/$249.99).
    * All prices excluding taxes
    For more information about Sunset Sound Studio Reverb, please visit: www.tracks.com/sunsetstudio
    To see Sunset Sound Studio Reverb in action, visit:
    www.t-racks.com/sunsetstudio/video
    To hear audio samples, visit:
    www.t-racks.com/sunsetstudio/audio

    Nyhetsroboten
    Baton Rouge, Louisiana, February 2020... PreSonus® has updated its popular Studio Magic Suite for Mac® and Windows®. An amazing $1,099 value that is provided free to new and existing registered owners of any currently available PreSonus® audio interface or mixer, the 2020 Studio Magic Suite software bundle now includes popular standalone applications, including Ableton Live Lite; plug-in effects and virtual instruments in VST, AU (Mac), and AAX formats; lessons from Melodics, and much more.
    New additions to the 2020 edition include:
    Ableton Live Lite comes with all of Live’s essential workflows, instruments, and effects. Use it standalone or super-charge your productions using Live as a companion for PreSonus Studio One (also included with PreSonus audio interfaces and mixers).
    Native Instruments Replika delay plug-in (VST, VST3, AU, AAX Native, AAX DSP) packs two professional quality delays and a powerful diffusion algorithm into a sleek, streamlined interface.


    Brainworx bx_rockrack V3 guitar amp modeling plug-in (VST, VST3, AU, AAX Native, AAX DSP) provides boutique tube guitar amp simulations that sound and feel like the real thing, with 8 famous amp models and 40 impulse responses in one plug-in.


    Cherry Audio Voltage Modular Nucleus (VST, AU, AAX) is a terrific introduction to modular synthesis with 22 modules and 67 presets.


    KV331 Audio Synthmaster Player (VST, AU, AAX) is a simplified version of the developer’s SynthMaster semi-modular software synthesizer and effects plug-in, with limited editing capabilities. It comes with 1,800 factory presets from a world-class team of sound designers and offers 12 editable parameters.
    UVI Model D (VST, AU, AAX) lets you experience the presence and power of a Concert Grand Model D piano, captured in the brilliant Guillaume Tell soundstage in Paris.
    SPL Attacker Plus (VST, VST3, AU, AAX Native, AAX DSP), from Plugin Alliance, is a micro-plug-in that enables all attack events to be amplified, regardless of their signal level. By focusing on the initial transient instead of specific frequencies, SPL Attacker Plus amplifies just the attack curves of a sound event, allowing instruments to be mixed at lower levels.
    Studio Magic Plug-in Suite 2020 also includes custom piano lessons from Melodics, available exclusively to PreSonus customers.
    Outstanding software retained from the 2019 edition:
    UJAM Virtual Drummer 2 "Phat" (VST, VST3, AAX, AU, Standalone) is all about funky urban drums suitable for everything from retro soul to g-funk. You get 30 different drum styles and 720 patterns recorded across 5 drum kits.
    Neutron Elements (VST, VST3, AAX, AU, Standalone) features futuristic, assistive technology and four fantastic-sounding audio processors: Compressor, EQ, Exciter, and Transient Shaper. Like having a virtual assistant, Neutron Elements will listen to your audio, identify instruments, and offer custom starting points for your mix decisions while leaving the creative control to you.
    StudioLinked Trophies (VST, VST3, AAX, AU, Standalone) is an intuitive and easy-to-use collection of R&B sounds assembled by nine-time Grammy-winning producer Bryan-Michael Cox. It includes 500 multi-sampled presets across 13 categories, onboard effects, ADSR controls, filtering controls, and a robust library of chord progressions that you can drag-and-drop into your instrument track.
    Mäag Audio EQ2 (VST, VST3, AU, AAX Native, AAX DSP) delivers the sound of the Mäag Audio EQ2 two-band hardware equalizer. Mäag Audio’s EQ design allows for exceptionally low phase shift across all EQ adjustments, which helps maintain the integrity of your mix’s original sound while enhancing the very high “air” frequencies.
    Lexicon’s MPX-i Reverb (VST, AU, AAX) delivers seven classic Lexicon plate, hall, chamber, and room reverbs. A streamlined interface and 100 versatile, finely crafted presets enable you to quickly get the sound you want.
    Klanghelm SDRR2tube (VST, AU, AAX) can be a saturation processor, a compressor, an EQ, a bit-crusher, or a subtle stereo widener to add warmth, depth, and character to your tracks.
    Output Movement (VST, VST3, AU, AAX) is an exciting effects plug-in for the studio or stage that adds powerful rhythms to any input in real-time. Movement’s four rhythm engines blend seamlessly, while analog modeled effects optimized for modulation let you add rhythm with reverb and compressors pumping, filters and EQs opening and closing, delays morphing, and tube distortion warming and cooling.
    Brainworx bx_opto compressor (VST, VST3, AU, AAX Native, AAX DSP) combines the best aspects and anomalies from several legendary, light-dependent compressor circuits. The result is a powerful dynamics processor, teeming with character and delivering sounds that can’t be achieved with analog optical compressors.
    Arturia’s Analog Lab Lite 3 (VST, VST3, AAX, AU, Standalone) is a “Greatest Hits” collection of physically modeled classic analog synths, organs, string machines, and pianos from Arturia’s V-Collection of virtual instruments.
     

    Nyhetsroboten
    Seoul, South Korea, February 2020... Audioguy Studios in the heart of Seoul is a unique recording space which has taken a different approach to many Korean studios. Focusing on acoustic music including classical jazz andthe ‘Gukak’ style of Korean classical music, the facility has chosen a Genelec 7.1.4 monitoring system based around ‘The Ones’ coaxial three-way monitors, to enable it to fully embrace immersive recording techniques.
    The main recording space at Audioguydiffers from others in the country since it consists of one large room which accommodates multiple artists together –rather than a series of isolated recording booths. By adopting this approach, the studio has been able to take advantage of the unique acoustic qualities of its recording room. “Typically, studios make the reverberation time as short as possible in order to record mostly the direct sound from the source, whereas Audioguy has a longer reverberation time of 2.7 seconds, more like a concert hall,” explains Jung-Hoon Choi, founder of Audioguy Studios. “We are able to record not only the direct sound from the source to the mic, but also a lot of reflected sound from the walls, ceiling and the floor. Our intention here is to produce music with a unique and colourful sound.

    ”This kind of environment has made recording in 7.1.4 an interesting process. “With the very long reverberation time, our recordings can emphasise the full benefits of 7.1.4 immersive audio by capturing all the resonances and the reverberation of the room,” says Choi. “We can record using an ambisonic microphone to capture the immersive atmosphere, and spot mics to capture the individual instruments. However, the ambisonic and spot mics tend not to blend well together, so we havetried to separate the two different microphone configurations by using the ambisonic mic to cover the .4 channel content, as well as the rear channel source. The front and side sources are then covered by the additional spot mics next to the instruments in order to capture the unique and atmospheric feel of the content.
    ”The results of this process are monitored and mixed using Genelec coaxial Smart Active Monitors, supplied by Genelec’s local Korean distribution partner Sama Sound. The system comprises three 8351As as LCR, eight 8331A monitors as surrounds and overheads –with a 7370A subwoofer handling LF duties, and the entire system configured, calibrated and controlled using Genelec GLM software.
    “When you need to mix 7.1.4 immersive audio properly in a limited space, accurate monitoring is essential. The Ones’ point source quality is a must, and I would be very confused when making mix decisions without the standardised in-situ corrections of frequency response, level and delay offered by Genelec’s GLM software,” reflects Choi. “Using this system, the 11 individual monitors sound exactly as they should -which is very much focused. So, we can mix in the most precise and accurate way, and when the mixing is done, GLM makes it very convenient and easy to switch between 3D, binaural and stereo formats and analyse the differences.
    ”Having supplied the system, Sama Sound have themselves been able to deploy the studios as the perfect location for listening sessions and seminars, such is the extremely high quality of the monitoring environment. Looking to the future, Choi is also determined to get the best out of the new setup at Audioguy Studios. “As we now have this beautiful 7.1.4 immersive audio system, we will be actively recording, mixing and mastering more immersive audio content,” he states. “Aside from their extraordinary accuracy, it’s actually very interesting and fun to work with Genelec monitors!”
    For more information please visit www.genelec.com

    Nyhetsroboten
    Bringing together all 15 plugins from their “You’ll Actually Use” series, the Arturia FX Collection promises to offer professionals and beginners alike the highest sound quality and best features on the market.
    Following in the footsteps of the critically-acclaimed V Collection, Arturia’s new FX Collection offers all producers, mix engineers, and music-makers the chance to enhance their tracks with time-honored studio and stage legends that shaped the sound of the music industry, enhanced with powerful modern features.
    Not only that, but Arturia have also developed some unique, original effects which offer abilities that would be simply impossible to achieve in vintage hardware.
    FX Collection brings you the best-sounding, highest quality compressor, reverb, preamp, filter, and delay plugins, and includes the following titles:
    REVERBS
    Stunning vintage reverbs and a super-modern algorithmic beast will transform your music in an instant.

    Rev PLATE-140
    VINTAGE STUDIO REVERB
    A reimagining of EMT’s titanic plate reverb, perfect for vocals.
    Rev SPRING-636
    SNAPPY PHYSICAL REVERB
    Vibrant spring and crunchy germanium preamp, the ideal dub combo.
    Rev INTENSITY
    FUTURISTIC DIGITAL REVERB
    An original creative algorithmic reverb with unlimited modulation capabilities.

    DELAYS
    Add saturated, lo-fi, or super-trippy modern delays to your sonic arsenal, including classics and a modern twist.
    Delay TAPE-201
    SATURATED ANALOG ECHO
    Organic, tape saturated delay and reverb at its finest.
    Delay MEMORY BRIGADE
    FILTERED ANALOG BBD ECHO
    The iconic lo-fi delay that helped the greatest guitarists and producers achieve their unique tone is now available in your recording setup.
    Delay ETERNITY
    ENDLESSLY CREATIVE ECHO
    An exciting, original delay effect with integrated effects, and an inspiring variety of sounds. Arturia Delay Eternity is an innovative tool for the modern producer.

    PREAMPS
    Insert the golden-sounding input stage of some of the world’s top consoles and outboard for that pro studio sound.
    Pre 1973
    BRITISH ICONIC SOUND OF THE 70’S
    The iconic vintage sound of the world’s best studios, perfectly recreated for the modern producer.
    Pre TridA
    PRIZED AND RARE MUSICAL EQ
    One of the most prized, rare, and exclusive channel strips ever made has been reborn in your DAW.
    Pre V76
    FINEST VINTAGE TUBE PREAMP
    The sound that defined 60s pop music, rediscovered as a plugin for your virtual studio.

    COMPRESSORS
    Control your dynamics, bring everything together, and add vintage tone with these 3 fantastic compressors.
    Comp VCA-65
    DELUXE DRUM TREATMENT
    The ultimate rhythm section compressor, Comp VCA-65 is a perfectly recreated VCA compressor with a modern twist.
    Comp FET-76
    MAKE EVERYTHING BETTER
    The most iconic studio compressor ever made, recreated as a software plugin. Perfect vocals and instruments every time.
    Comp TUBE-STA
    FAT BROADCAST SOUND
    A reimagining of the legendary vacuum-tube powered Gates® STA-Level, a secret weapon for bass and vocals since the 1950s.

    FILTERS
    Use the finest synth filters on any sound source you like, dramatic, creative tonal control all day, every day.
    Filter MINI
    PHILOSOPHER’S LOW PASS FILTER
    A plugin recreation of Dr Moog’s famous 24dB per octave low-pass ladder filter, updated with exciting new features for the modern music maker.
    Filter M12
    THE MULTI-MODE MONSTER, REBORN
    The legendary analog polysynth’s filter reworked as a superbly powerful, modern plugin for your DAW.
    Filter SEM
    A FILTER LEGEND WITH A MODERN TWIST
    Tom Oberheim’s pioneering design, among the first ever self-contained analog synthesizers, was home to one of the best-loved filters of all time. Now you can use it as a cutting edge creative plugin for your DAW.
    WHAT MAKES IT UNIQUE
    Each plugins is feature-packed, and has unique tonal properties that will make them your go-to choice in the studio. Circuit-accurate modelling: the classics have been reborn with True Analog Emulation® (TAE®) and Physical Modeling technology® (Phi®), down to the smallest detail and nuance.
    Brand new abilities: each plugin also adds new advanced functionality like:
    Look-ahead tracking, envelope followers, sidechaining, and pre-post EQ for ultimate creative control Awesome presets: based on the settings of engineers and studios that use them day in, day out In-app tutorials: get up to speed with step-by-step guides, and learn the plugins as you use them. The culmination of decades of research, these high-quality plugins truly live up to their tagline: audio effects you’ll actually use.
    PRICE AND INTRO OFFER
    Arturia is running a special intro offer for the launch of its new FX Collection. The offer will be available from February 12th to March 4th, 2020.
    FX Collection will be available for the exclusive price of $299/299€ (instead of $399/399€).
    Customers who already own Arturia software or hardware are eligible for exclusive discounts and crossgrades, starting from $49.
    Read more here

    Nyhetsroboten
    Linköping, Sweden, February 7th, 2020. Heritage meets rock & roll science. When you think guitar amplifiers, chances are you think Marshall. For many years Softube have partnered Marshall in all things software, and now two new native Marshall amplifier plug-ins are hitting the scene.
    To begin with, now available natively for the first time, the Marshall Plexi Super Lead 1959. Modeled on Marshall’s own reference unit, a pristine 1967 amp from their museum, and combined with an era-appropriate 1960BHW 4x12” cabinet which was recorded by legendary AC/DC engineer Tony Platt, this is a must-have amp for classic and modern tones alike.
    Marshall Plexi Super Lead 1959

    Marshall Plexi Super Lead 1959 mixer
    And as if that wasn’t enough, Softube have worked in tandem with his majesty, the undisputed Kerry King of thrash metal, to model an exact replica of his signature guitar amplifier, the Marshall 2203KK, a.k.a. “The Beast”. Not only component-modeling the insanely powerful amplifier itself, right down to its KT88 power tubes and hand-wired circuit, but also going into the studio and out on the road with Kerry, to capture cabinet responses and microphone combinations for both live and recording situations.
    Kerry King Signature
     


    You’ll love the realism, both sonic and visual. You’ll love the flexibility, and the depth of the sound at any setting. Most of all, you’ll love the way your music sounds through these epic setups.

    Nyhetsroboten
    Iisalmi, Finland, February 2020... Genelec – the global leader in professional audio monitoring has signalled a new era of sustainable growth with the opening of a brand new extension to its lakeside factory in Iisalmi, Finland. Utilising the latest technologies, the extension will significantly increase the space, flexibilityand efficiency of the company’s warehousing and logistics operations, while ensuring that the entire facility is now powered exclusively by sustainable sources including solar, wind and hydroelectric energy.
    For over four decades Genelec has consistently followed a path of sustainable development and environmental responsibility, and has made recycled materials, low energy consumption and long product lifespan central to its design philosophy. The current factory by Porovesi Lake in Iisalmi was built in 1985 with an architectural design that complements its beautiful natural surroundings, and was designed to significantly reduce energywastage through its use ofheat recovery and generous insulation of walls, ceiling and windows. The factory moved from oil to a combination of wind and hydroelectric energy supply many years ago, and the new extension now brings solar energy to the mix courtesy of over 450 roof-mounted solar panels which will supply 30% of Genelec’s annual power.

    The expansion project was managed by Genelec Development Engineer Annika Hujanen, and provides almost 2000 sq.m of floor space for warehousing and logistics alone, with considerable additional space for customer support offices, a centralised automation control centreand efficient waste processing. In keeping with Genelec’s environmental policies all architects, designers and contractors were chosen for the project based on both their sustainability credentials and their close proximity to Iisalmi, resulting in less travel, better material logistics, and reducedwaste and CO2 emissions. The expansion also enables consolidation of Genelec’s external warehouses, offering furtherimprovements in the efficiencyof material flow, lean manufacturingand reductions in waste and power consumption.
    Commenting on the project, Hujanen explains:
    “We take our responsibilities to the local community very seriously, so we were really excited to see all the people involved joining forces with usto contribute to the eco-system here in Iisalmi in a sustainable and innovative way. The work was completed on time, on budget and to a fantastically high standard. We’re really proud of what the entire team has achieved.”
    Genelec Managing Director Siamak Naghian adds:
    “For over four decades, total quality and sustainability have been core principles of Genelec’s philosophy. The company has strategicallyregardedenvironmental issues as being equally important as profitability, and while our consistent growth in business has been the catalyst for this factory expansion, that growth has to be maintained sustainably. Continuing to keepour entire manufacturing base here in Iisalmi means that we can always guarantee not only the premium total quality of our products, but also that our entire design and manufacturing process helps to conserve our precious natural resources.”

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